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Bezos’ Blue Origin successfully launches SpaceX rival

New Glenn launching from Cape Canaveral this morning. | Image: Blue Origin

The billionaire space race entered a new phase today when Jeff Bezos’ Blue Origin successfully launched its 320-foot-tall New Glenn rocket from Cape Canaveral in Florida.

At 2:03AM ET this morning, New Glenn’s seven reusable BE-4 engines ignited to propel the NG-1 rocket into space, with the second stage and payload reaching orbit to achieve Blue Origin’s primary mission goal. It also successfully activated its Blue Ring Pathfinder payload vehicle which is “receiving data and performing well.

pic.twitter.com/Y2jjkkZsQv

— Jeff Bezos (@JeffBezos) January 16, 2025

In parallel, the first stage booster — dubbed, “So You’re Telling Me There’s A Chance” — autonomously descended to its landing platform located several hundred miles downrange in the Atlantic. As it approached the Jacklyn barge, the booster lost contact with control and stopped sending data. Blue Origin confirmed that the booster was lost during landing. The company will try again in the spring.

Nevertheless, Blue Origin’s goal for today’s uncrewed launch was for New Glenn to reach orbit. Anything beyond that would be a bonus. “No matter what, we will learn a lot,” said Blue Origin CEO Dave Limp ahead of today’s launch.

Image: Blue OriginToday’s flight profile. Success meant launching into orbit, everything else was a “bonus.”

The launch comes after almost a decade of development and puts Elon Musk’s SpaceX on notice. New Glenn has about the same carrying capacity as SpaceX’s Falcon Heavy, and is meant to shuttle cargo into space on the reusable launch platform. This includes satellites for Amazon’s rival to Starlink’s high-speed low-latency internet service. The first of these 3,236 Project Kuiper satellites are expected to launch into low Earth orbit soon, aboard SpaceX’s Falcon 9 rocket before New Glenn can take over the heavy lifting.

“I’m incredibly proud New Glenn achieved orbit on its first attempt,” said Limp. “We knew landing our booster on the first try was an ambitious goal. We’ll learn a lot from today and try again at our next launch this spring.”

Update, January 16th: Added additional mission success details and quote from Limp.

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