Donghua Jinlong’s factory. | Image: Donghua Jinlong Chemical Co.
TikTok isn’t just useful for videos on robotic tape storage, Radiohead songs on step motors, and regretful congressmen. It’s also a place where businesses can go viral by marketing their industrial products.
Because of that, I now know that a company called Donghua Jinlong Chemical makes food-grade glycine which, as the company reminds us in its TikTok marketing video, is “suitable as a flavor enhancer, sweetener, and nutritional supplement.” Not only that, but it’s “also used in pickles, sweet sauces, soy sauce, vinegar, and juices to improve taste.” And, bonus, it’s “a well-established brand in a large factory.” If that doesn’t get you ready to get some Donghua Jinlong food-grade glycine, I’m not sure there’s anything I can do for…
